Clay Craft (I) Pvt. Ltd. is India’s fastest growing manufacturer and retailer of bone china and ceramic tableware in its segment. Established in 1994, the company has emerged as Rajasthan’s leading player with over Rs. 150 crore turnover in household and hospitality segments. Company’s core competency lies in its extensive network
Clay Craft India plans to set up a Skill Development Center at Ringus, Rajasthan. Group aims to train 2500 workers every year and in turn expects the growth if the industry by providing the skilled workers to the fine bone china and ceramic industry.
As per industry sources, Indian fine bone china and ceramic tableware industry’s size is nearly Rs. 700 Cr. including organised and unorganised segments. Due to anti-dumping duty imposed on China by European countries, the export demand for Indian players is now growing at a rate of 30-35% comparing to earlier years. To meet this increasing demand, it is also expected that Indian players will double their production capacity and skilled labour will be also required.
Mr. Rajesh Agarwal, Director of Clay Craft India, says, “Indian fine bone china and ceramic industry is currently facing the 50% shortage of skilled labour. To meet the industry growth, the skilled labour supply will be the crucial point for any company’s management. Our aim is to generate the skilled workers for the industry and in turn this will also help industry to develop the product quality standards to compete international market.”
He further added, “We have purchased a land at Ringus-Jaipur and are planning to launch this center in by the end of 2014. Initially, we will provide training to existing workers for giving them technical learning and refining their skills by classroom training and factory training both. Later, we will also invite entries of freshers to make their career in fine bone china and ceramic industry.”
This is the first of its kind initiative taken by any company in this industry. Clay Craft is planning to invest nearly Rs. 5 Crore to set up this center. This institute will also provide recruitment opportunities in this industry through the campus recruitment cell. Going forward, the group shall plan to launch few more such skilled development centers in other cities of country.