The second largest country searching for education related information on Google is India according to a study titled ‘Students On The Web’ by Google. The study revealed that 60% of the internet population in India search for education in India; the study took into account the search query patterns and an offline research by TNS Australia.
The most searched private university according to the study is Sikkim Manipal University followed by Amity University & Nirma University at number two and three respectively. Among the IIMs, IIM Ahmedabad is the most searched colleges while in the IITs users searched most for IIT Delhi.
On an average, students take 5-6 months to research before finalizing the institute and course. Students said in the offline research that placements (56%) is the most important criteria for selecting a institute and course, followed by faculty (49%), course content (48%), reputation of the institute (43%) and fees (41%).
In a wish list, students wanted to have more mobile-friendly websites as over 66% said they use their mobile phones to access content. Students wanted to watch videos on career options/placements (56%), videos of faculty (44%), videos of existing students and alumni (29%) and videos of classroom sessions (27%) to help them take more informed decisions.
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