MBA Students From MICA Promote Supermen Of Malegaon Online

 Three 2nd year students from Mudra Institute of Communications, Ahmedabad recently got the opportunity to get on board of the marketing team of the movie- Superman of Malegaon. The team of Ashish Shah, Siddharth Mohanty and Abhimanyu Roy got the project through an initiative by Micaminds, the student run organization at MICA which provides hands-on learning experience through live projects. The producers got in touch with Micaminds, who in turn opened it up for all students to make a pitch for the project. The makers of the movie selected their pitch and decided to work with them on their marketing efforts.

The team faced the challenge of getting involved just a week before the movie’s release, with the added constraints of limited funds as is the case with small budget indie films. Their initial pitch included three cost variations, of which they implemented the zero budget marketing approach. The core idea was to market the movie through word-of-mouth and focus only on two social media platforms – Facebook & Twitter. They worked with the movie’s existing digital partner- Digital Dubba. In addition to the social media marketing, they also looked at leveraging the networks of film appreciation societies/clubs to reach a wider audience.

As of now, the viewer reviews have been fabulous and the movie has won critical acclaim. Their next step is to increase affinity towards the film over a wider audience base. This affinity could potentially open up merchandising options for the producers.

How did you guys get on-board the marketing team of Supermen of Malegaon (SoM) We got the project through an initiative by Micaminds, the student run organization at MICA which provides hands-on learning experience through live projects. The producers got in touch with Micaminds, who in turn opened it up for all students to make a pitch for the project. The makers of the movie selected our pitch and offered us the chance to help them in their marketing efforts.

Which colleges applied?

he project was offered exclusively to Micaminds

What platforms are being used to promote the film?Supermen of Malegaon is an Indie film and does not have the convenience of big studios pumping in money exclusively for marketing. Our initial pitch included three cost variations, of which we implemented the zero budget marketing approach. The core idea was to market the movie through word-of-mouth and focus only on two social media platforms – Facebook & Twitter. We worked with the movie’s existing digital partner- Digital Dubba. In addition to the social media marketing, we also looked at leveraging the networks of film appreciation societies/clubs to reach a wider audience.

What next?

The viewer reviews have been fabulous and the aim next would be to increase affinity towards the film over a wider audience base. This affinity could potentially open up merchandising options for the producers.

How tedious and demanding is the job? How do u manage to strike a balance between college and the promotion of the film?

The work was not challenging as we had our central themes and structure in place. What made it challenging was the short span of time left when we were brought on board (one week to release) and disparate geographic locations of our team. (last week of summer vacations)

You are reading this article on careermitra.com, stay tuned for career & education news! For regular updates like us on Facebook.

Leave a Reply

Your email address will not be published. Required fields are marked *

Captcha * Time limit is exhausted. Please reload CAPTCHA.