Pearson Education launches 14th Edition of Marketing Management: A South Asian Perspective

Pearson Education has launched the 14th edition of Marketing Management: A South Asian Perspective today, authored by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha.

Marketing Management provides solid academic grounding. It covers all important theoretical concepts, models and frameworks in marketing, and offers conceptual guidance to readers so that they can solve practical problems in the field.” said Professor Philip Kotler. The 14th edition has revised and updated content from the global as well as local context he added.

Mr Ranu Kawatra, President & Chief Executive Officer, Pearson Education, said, “It is indeed a pleasure for Pearson to announce the landmark 14th edition of this renowned classic. The 14th edition ofMarketing Management: A South Asian Perspective brings extraordinary global, local and modern ideas to the marketing student in South Asia. Written by the foremost experts in the field, we are confident that this book will further the cause of excellence in the marketing management domain across institutes in South Asia.”

Unveiling the book, Professor Abraham Koshy said, “The 14th edition of Marketing Management provides comprehensive, updated and enhanced coverage of current developments in the field of marketing. The book owes its marketplace success to its ability to maximize three dimensions that characterize the best marketing texts—depth,breadth and relevance. This edition is structured on the theme of Customer Value as the bedrock of modern marketing. The focus on the context of India and South Asia and the coverage of current trends such as social media marketing and marketing to rural consumers in South Asia make this edition more relevant and contemporary.”

Present at the launch, Jessie Paul, CEO, Paul Writer, said, “Contemporary case studies and vignettes make this an interesting read that any student or practitioner of marketing will enjoy dipping into. The inclusion of local case studies and examples of real-life marketing scenarios makes the text relevant to today’s marketer. Frameworks and structures can help marketers find solutions to everyday problems without reinventing the wheel, and this is what makes this book a must-have for every bookshelf”.

About the Authors

Philip Kotler is the world’s most respected authority on marketing and one of the most influential persons in the field of research and practice in the domain of marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University.

Kevin Lane Keller is widely recognized as one of the top marketing academics of the last 25 years. He is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.

Abraham Koshy, Professor of Marketing at the Indian Institute of Management, Ahmedabad, is a leading marketing academic in the country and has been playing an influential role in the field of marketing practice.

Mithileshwar Jha, Professor of Marketing at the Indian Institute of Management Bangalore, has contributed significantly in the areas of rural marketing and social marketing.

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One Comment

  1. this is quite a good book. It makes you understand and comfortable with all the concepts by giving detailed and well structured explanation for everything. If you don’t mind reading the book in a non question and answer way, i.e., not just before the day of the exam, it’ll be a really good book. But if you are going to hunt for answers and piece them together just a day before exams, then you might not enjoy the detail in this book.

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